Library 2.0 is the Answer!


Now What Were the


Questions Again?



Emerging Technologies Interest Group
Pre-conference Workshop



Ryan Deschamps
Halifax Public Libraries
http://otherlibrarian.wordpress.com

May 23, 2007


* Acknowledge being between Mark and Amanda.

* Agenda: 1. What is Library 2.0? --> (My argument is that it is one of many possible strategic approaches.)
2. Describe principles of Library 2.0 from my perspective (these are new).
3. Show some graphs and charts that illustrate these principles.
4. Ask some questions to facilitate discussion.
a) First, "big picture" questions, the implication being that library 2.0 is partially a response
to broader social, technological and economic change.
b) Then I'll ask you to discuss Library 2.0 as a strategy to address more specific problems in
your organization.
5. Summary and questions.

* First tech-credentials. Has anyone ever done the "What Superhero are you?" quiz?


My Superhero Personality

Your results:
You are Iron Man
Iron Man
60%
Superman
60%
Green Lantern
55%
Spider-Man
50%
Robin
50%
Catwoman
45%
The Flash
45%
Hulk
45%
Supergirl
40%
Wonder Woman
35%
Batman
30%
Inventor. Businessman. Genius.
Click here to take the "Which Superhero am I?" quiz...
Iron Man is the ultimate uber-geek.
All his powers come from the ability to innovate and create gadgets.

Of course, this is a superhero-vision of myself.
A more realistic picture is. . .


The Real World

Creative. Well-meaning. [geek] Librarian. (Who likes to dress up sometimes.)
I'm not really that inventive.
Most of my creations are about the level of this Tron suit.
What I am good at is big picture thinking.
What is the context?
The challenges?
etc.

And I do think Library 2.0 is important. . .


Library 2.0


Source: Kathryn Greenhill
What is Library 2.0?


* Here is a graphic rendering by Kathryn Greenhill of Librarians Matter about libraries in 2010.
* Library 2.0 is a concept created by Michael Casey and a nod to the rise of Web 2.0.
* There are more quotes about library 2.0 than are useful to define it.
* Some of these quotes include yucky phrases like "harness the long tail."
* It is a strategy for approaching library services --
-- like how some tennis players are "serve and volley" and others are "baseliners."
Serve and volleyers have an advantage when playing on a grass court. ie. if environment changes, so should
the strategy.
* 2.0 metaphor ==> offers itself as an upgrade, not necessarily a wholesale change.
* It says we can aim higher with our services, because the technological and social infrastructure
can support change.
* BUT, it is "hype" because cultural change is required to make the changes happen.

Wikipedia has a list of principles, but I have come up with my own that approximate

library 2.0 strategic thinking.



Library 2.0 is the Answer!

Ryan's perceived principles of Library 2.0:


1. Understand social aspects of the web (Web 2.0), and exploit them to build community.

2. Emphasize innovation over elbow grease.

3. Be intolerant of institutional barriers.

4. Favor the wisdom of diverse, independent and decentralized "crowds" over the authority of elites.

5. Empathize (obsessively) with the user's experience, and invite their participation.


The Network Effect





N ( N - 1 ) / 2











Anyone know this formula?

Basically says that the value of network increases exponentially as you add to it.
For example, the network of "me" is 1(1-1)/2 = 0. (Some scholars claim that Metcalfe was too optimistic.)

A network of 1000 people, however, is worth about 450,000. This is a measure of a network as an asset (not equivalent
to the amount of cash you can make from it). Some derivative of Metcalfe's law was probably used to determine the
value of YouTube when Google bought it for over a billion dollars.



Innovation & Productivity


Graphic credit: Laird Close
My response to the Ontario government banning Facebook.
Productivity gains through effort are linear and finite. (demo on graph).
Productivity gains from innovation are exponential and possibly infinite over time.


The Long Tail


The "long tail" we are supposed to harness.

Explain lots of people want very few products (eg. Harry Potter). But businesses can build niches on
the "long tail." (books on Iron Man), especially now that the web is so pervasive. Sometimes
"the long tail" outsizes sales of less diverse products; sometimes not.



Learning Pyramid


Anyone know this graphic?
Basically, people learn better by doing.
That's why you want to build community.


Coping with Demographic Change

How are new librarians going to compensate for the lost experience of retirees?









Anyone dealing with mass retirements right now?
I started as a manager at Halifax Public Libraries two years ago and have watched 6 manager-level librarians retire right before my eyes.
Then there are a bunch more who went away to fill positions left vacant from other retiring librarians.
That's alot of skill, mentorship, and just plain knowledge -- everything from who to call for form x to what is the appropriate action when someone drives a motorcycles through the reference stacks -- that's lost.
Key problem for libraries is not bodies to fill positions, but lost experience leaving with retirees.
L2 responses?
* More collaboration and sharing at all levels of the organization?
* Store information in more formats and make available for sharing.
* E-learning strategies.
* Safe opportunities for new librarians to experience management products -- eg "sandboxes."
* Use technology to help
* Refrain from restricting web learning -- I get lots of ideas from the occassional, blog, instant message, twitter, etc.
I send to some of the L2 gurus in the world.



The Inclusion Gap

If social activity is going online, what happens to those who don't have technology?







Tell story about twittering at Computers in Libraries.
People who were using twitter knew where each other was, where their friends were going, and what were the "cool" presentations.
L2 response -- don't restrict access to Instant Messaging!




Asset-based Community Development

How ought libraries respond to critics such as Jon McKnight below?
Our major institutions have focused on the emptiness of our neighborhoods and not on their assets. Universities quantify the emptiness (how many below code houses, how many pregnant teens), many of our foundations have funded those who purport to fix or to fill needs (using the need surveys to justify giving), the same is true with the United Ways across the country, though Atlanta has taken the United Way further than any other in the country. Government at all levels has followed in the footsteps of the foundations and United Ways, and finally the downtown media which has portrayed (urban) neighborhoods as glasses that are half empty (by focusing on the deficits.)

Source: Common Focus.org
L2: Learn about community development strategies such as open space and "unconferences"
Think in terms of local history/cultural strategies.
Is our job to provide local history resources, or to open areas so we can provide them ourselves?


Exercise

Come up with a question on your own with the person beside you, and try to consider a "Library 2.0" response.











Slide Title

Summary

  • Library 2.0 is one of many possible strategies for libraries

  • It is already influential, but it will grow in influence (though with a different name?) because it raises concerns about changes in the social, demographic and technological climate

  • Following the 5 principles will approximate a library 2.0 strategy

  • Technology is driving the desire for change, but it is more about culture in the end

  • Always begin with the question, then see if the "principles" work for your problem



«  credits »

Ryan Deschamps http://otherlibrarian.wordpress.com ryan.deschamps@gmail.com
Thank you and what questions do you have?

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